Indian Pharmaceutical companies are producing and marketing licensed drugs for many years to sell medications across the world. Because of the increase in illnesses these days, more pharmaceutical companies are selling their products quickly. This propels them to be on the top of their respective country or state.
Every pharma company that launches new drugs in the market costs them a substantial amount of money on its research, development, promotion, and marketing. Thus, before launching a medicine, companies do a lot of brainstorming for their product’s name to gain acceptability, traction, and a positive response from the public.
A drug launched in the market is given three names, a chemical name, a generic name, and a brand name. These names have a prefix that makes them different from other drug names that have to be evocative, memorable, and acceptable to National Institutes of Health committees.
How generic name is assigned to a drug?
The structure of generic drug names reflects the type of condition or illness for which the drug is prescribed. All active pharmaceutical ingredients sold in the market have generic nonproprietary names assigned by pharmaceutical companies.
Non-proprietary names are the names given to the active ingredients present in the medicine that an expert committee decides and which are understood internationally. These names of the drugs are assigned according to a scheme in specific syllables that conveys information about the chemical structure, action, or indication of the drug.
Usually, drugs of the same therapeutic class are given names with the same stem definition, for example, monoclonal antibodies are the stem definition and the stem name for it is -mab which constitutes drug generic names such as rituximab, ofatumumab, obinutuzumab that falls in one class only. The stem “-mab” would be found at the end of a generic name and corresponds to the definition “monoclonal antibody.
How chemical names are given to a drug?
The chemical name is also a called as the scientific name assigned to a drug when a pharma company’s new chemical entity is developed. The chemical drug depicts the atomic or molecular structure of the drug.
As these drugs usually act on enzymes to activate certain receptors and ion channels. Therefore, these drugs are named according to a scheme that communicates information about their chemical structure and their action through specific syllables in the drug name.
How does a company assign a brand name to a drug?
The company that patents the drug creates a brand name which is also a trademark for them. The pharma companies create their brand name to market their product authentically. It is also given for the trading of drugs which identifies its drug as its exclusive property.
The brand name is also recognized as a proprietary name. This name is a type of signature to acknowledge a respective pharma company from others. This is for producing a specific drug that distinguishes it from drugs created by others. The main purpose of a brand name is also called a proprietary name. Its role is to ease Identification in the market through sales.
Drug names must balance the needs, preferences, and acceptability of various stakeholders, including patients, doctors, pharmacists, and other healthcare professionals, as well as global regulations. Thus, an attractive, meaningful, and memorable drug name helps promote a brand in the pharma industry.
A WHO-certified business, Unibiotech Formulation has been providing high-quality medications to Indians for more than three decades. With eye-catching and easy-to-remember drug names, we are successfully developing, manufacturing, and marketing medicines. It is the outcome of complex, multiparty negotiations that took the tone and power of drug names into consideration.
This has enabled us to draw a number of entrepreneurs for PCD franchise businesses in the Indian pharma sector. Our commitment is firm to providing our clients with the best, most economical medicines around the world.